This is a simulated work created for a module called "Advertising" that I studied in the second year in Temasek Polytechnic. The assignment required us to come up with a suitable advertising campaign for a company of our choice, Cadbury.
 
THE MESSAGE:
The message of these 2 ads is that Cadbury chocolates are the richest and creamiest out there. This is seen from the gold liquid pouring out from the chocolate and the gems in the chocolate, which are literal representations of "being rich".
 
THE PROCESS:
This was a group project with 2 of my other classmates. Thus, it required us to come to a consensus on all important decisions. Because he brief itself was very vague, we were left with a lot of freedom and space to fully explore and develop our ideas. My group members and I decided to do 2 print ads for the British multinational company, Cadbury. We took the liberty to do extensive research on the company and gathered as much information on it as we could. Because of this, we were able to explore all our options fully and what aspect of the product we were going to  sell. Ultimately, we decided to focus on one main Unique Selling Point (USP) of Cadbury: They have the creamiest and richest chocolate out there. Thus, this led us to think about what type of people we wanted to attract. We were quick to rule out children and the elderly and came to the conclusion that it would be best to appeal to adults, whose guilty pleasure is chocolate. Hence, we decided to go for a classic and elegant feel for the 2 print ads. Using dark colours and regal colours like brown and gold, we were able to create 2 of such ads.
Before we finalized the ads, we had other concepts as well, all of which have been documented in a journal we had to submit individually.
Below is a video of my journal.

THE REFLECTION:
If not for this module, I would not have known that there were so many factors that one has to think about before starting an advertising campaign. Now, when I do my work, I do think more in-depth about these factors. I have also become more proficient in Adobe Photoshop. It was a challenge to make the ads as realistic as possible with so little existing resources available. However, through grit and perseverance, we were able to create the ads. This is already a success for me.
  
Year: 2017